cChange is a charitable organisation working to improve lives through strategic communications and social marketing initiatives
We believe that solutions to society’s challenges, big and small, lie in changing the behaviour of individuals. When people understand the personal relevance of society’s issues, when they are motivated by their own values and desire the solutions, when barriers to action are meaningfully addressed, only then will they change their behaviour in ways that will lead to the transformational outcomes needed.
Change is about more than raising awareness, it’s about empowering people to take action.
Align your communications with the larger project objectives, and see impact skyrocket.
The message is only as strong as the messenger. Learn how to maximise impact across the board.
Tell a story. Paint a picture. Bring your message to life with the right mix of media and materials.
In the Pacific Islands, the use of video is one of the most effective ways to communicate message. Humour helps, too. This video animation, which does both, is currently running on Bank South Pacific TV Terminals in its Fiji branches.