cChange is a nonprofit organisation that creates innovative communications initiatives to drive transformative change for good. 

Most experts tell people everything you want them to know, expecting once they know what you know, they will think like them. It never works.

With offices in Brisbane, Australia, and Suva, Fiji, cChange supports initiatives and activities throughout the Pacific.

The work of cChange is focused on behavioural change or simply what we call change communications. Our work motivates people to action, with the understanding that information alone is never enough to create and sustain behaviour change.

Effective change communications demands that people’s motivations and barriers to action are understood and that their needs are recognised. At cChange, we put people first. We ensure local values and priorities are not only honoured and respected, but form the heart of all our communication initiatives. We ask all our partners and funders to do the same.

In planning and implementation, our approach is carefully designed for the local context and available resources. Whether it be a public speaking and facilitation training, content creation for an information kit, or a full blown change campaign, we customise solutions to be appropriate and practical.cChange has historically focused on sustainable natural resource management, including work on fisheries management, climate change, and sustainable land management. Increasingly, we have been applying our change communications approach to a host of social and health issues, as these sectors face similar challenges in shifting mindsets.

We recognize that change isn’t easy for most people, so a key part of our work is making it as smart and compelling as possible. This demands creativity and talent. As such, cChange has assembled a highly capable team of writers, photographers, videographers, graphic designers, and animators to respond to this challenge of making change fun, easy, and engaging.

cChange was founded in August 2013.