What I Hope

The conservation sector often struggles with communicating science. The sector operates under the understanding that the core need is to simplify complex issues. This involves taking lots of technical information and presenting it in more digestible ways, often through handouts and posters, with info graphics, and PowerPoint presentations.

This approach often misunderstands what motivates people to change. People respond to stories – and most of all, stories from people they respect and admire. So when we sat down with the Fiji Locally-Managed Marine Area Network to discuss improving their online outreach, cChange pitched the Fiji Locally-Managed Marine Area Network on creating low-cost, short videos about its work, focusing on the stories, from local voices, on what they hoped would be the outcome of their work.

The network works to help communities around the country better manage their natural resources through community-driven efforts. But its outreach is most often about the methodology for helping communities, with little mention of what’s at stake with rural communities almost entirely reliant on the land and sea. So cChange first recruited first local professionals to cut 2 to 3 minute videos, asking only why they did the work they did, and what they hoped would be the result. The videos were then used to encourage community leaders to express their hopes for encouraging their communities to better manage their resources. The videos were intentionally shot with one camera, at one angle. So anyone with just a little video editing skills could create similar videos.