cChange is a non-profit organisation working to improve lives through strategic communications and behavioural change initiatives
We believe that solutions to society’s challenges, big and small, lie in changing the behaviour of individuals. When people understand the personal relevance of society’s issues, when they are motivated by their own values and desire the solutions, when barriers to action are meaningfully addressed, only then will they change their behaviour in ways that will lead to the transformational outcomes needed.
What I HOPE
Find out how we turned science communications on its head with a simple, easy-to-execute video format.
Full of POtential
No one listening? We helped UNICEF translate The Convention of the Right of a Child into a 120-second, jargon free animation.
PASTOR POWER
In the Pacific Islands, there is no one better at getting the message out than the church.
More Discussion, Less Talk
An 11-minute animation with all key messages for fisheries management; so workshop-weary communities can spend more discussing solutions.
In the Pacific Islands, the use of video is one of the most effective ways to communicate message. Humour helps, too. This video animation is currently running on Bank South Pacific Fiji branches.
