CHANGE CAMPAIGNS

Using social marketing/behavioural change approaches, create real change:

  • Market research: stakeholder and audience analysis, quantitative and qualitative research
  • Marketing mix: messaging, tools and tactics
  • Materials design and production
  • Event planning and implementation
  • Monitoring and evaluation
  • Capacity building: trainings, mentoring

STRATEGIC COMMUNICATIONS PLANNING

Let’s talk big picture. Align your communications approach with the larger project goals, and see engagement and ownership skyrocket.

  • Communications landscape analysis
  • Stakeholder and audience mapping
  • Overall purpose and SMART objectives
  • Activities Work plan
  • Monitoring and evaluation
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COMMUNICATIONS TRAININGS

The message is only as strong as the messenger. Know how to choose the right words to maximize impact.

  • Public Speaking
  • Messaging
  • Facilitation
  • Storytelling
  • Effective presentations: Power Point design and use, interactive audience methods
  • Media Engagement
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CONTENT CREATION

Tell the story. Paint the picture. Bring your message to life with the right mix of materials and media.

  • Storytelling
  • Outreach materials: sky is the limit on creativity and innovation
  • Video: from video development to pre-production and distribution.
  • Radio Public Service Announcements (PSA)
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MEDIA RELATIONS

Become the news. Engage and capture your audience by learning what clicks with media.

  • Identifying the News Hook
  • Effective Media Pitching
  • Compelling Press Releases and Media Advisories
  • Successful Media Interviews

 

Emergency Lifeline

You're a year into your project, and no one supports it. cChange can work with your staff or partners to identify the appropriate solutions to your communications gap, and creatively address it – whether it’s a one off outreach tool or a more extensive audience engagement initiative.